Keeping it Real

When it comes to standing out amongst your peers – whether in the business world or your personal life – it’s your unique traits that make you memorable.

This couldn’t be more true than in the business world. When you are a small business owner, you are competing for customers – and while many will claim to offer similar products or solutions to yours, your ability to embrace your specialty – your niche – will help you stand apart from the rest.

In this week’s EDGE column, IGNITE 360 mentor and graduate Tina Lange talks about the importance of embracing your niche – creating differentiators for you and your business that will help you stand out among the competition in this competitive global marketplace. Click here to read more.

Blog post written by Beth Gitlin, Women’s Business Center

The original article, written by Tina Lange, appeared in FLORIDA TODAY on October 20, 2014 – The Edge: Niche excellence better than one-stop service