X-Culture. International Business Students Get in the Zone.


Studying International Business solely in a classroom is a bit like learning how to swim on a pool deck. Even with a great instructor, you don’t learn how to swim without jumping in the water. The X-Culture project was developed to allow students to “jump” into the international business waters.

The X-Culture project allows business students an opportunity to experience the challenges of working on a global virtual team (GVT). Each GVT consists of six students and each student is from a different country and university. Over a two month period, the GVT must develop a market entry plan for a multinational company. During the project, the students must overcome communication, time zone, cultural, time management, coordination, “missing” team member, and other issues to successful complete the project.



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I’m a self-proclaimed marketing nerd whose primary role at Florida Tech is to support our enrollment marketing efforts. When I’m not inundated with inspiration from our stellar faculty, students and staff, you’ll find me getting my crafting skills on with my daughter or awkwardly dancing at a concert.

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