4 Reasons to Get a DBA Degree

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2. Become Poised for Leadership

dbaToday, brands across many industries are talking about thought leadership. But what is it, really? Thought leadership content is touted as an important part of developing deep relationships with discerning customers, but many of the blog posts, white papers, and other material intended to be illuminating will turn out to be little more than rehashed information. As a DBA graduate, you’ll truly have something important to say – using an unparalleled understanding of the latest business research.

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I’m a self-proclaimed marketing nerd whose primary role at Florida Tech is to support our enrollment marketing efforts. When I’m not inundated with inspiration from our stellar faculty, students and staff, you’ll find me getting my crafting skills on with my daughter or awkwardly dancing at a concert.

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