Don’t Undervalue Yourself in Business Ladies!


(Photo: Zenaida Gonzalez Kotala)

I think we’re all guilty of it at some point in our careers – not putting enough value on our skillsets and taking less responsibility or money than we’re worth in the marketplace.

There are so many valuable skills we learn throughout our personal and professional lives that equate to the business world, whether we are a business owner or an employee. The key is to recognize those transferrable (and/or innate) skills and attack business challenges head on – even those that may seem out of reach!

University of Central Florida Senior Communications Coordinator Zenaida Gonzalez talks about her own journey in this week’s FLORIDA TODAY The Edge column.

Blog post written by Beth Gitlin, Women’s Business Center

The original article, written by Zenaida Gonzalez Kotala, appeared in FLORIDA TODAY on July 15, 2014 – The Edge: Know professional worth, make it work


About Author

Reneé Couperthwaite is the Employer Relations Coordinator for Career Management Services. She started with Florida Tech in 2008 at the Women’s Business Center (later renamed weVENTURE), managing the training programs, marketing efforts, and corporate events. She then moved on to Career Management Services to assist Florida Tech students and alumni reach their career goals through employer networking events. She is very driven by the success of others and is enthusiastic about helping people. Reneé earned her Bachelor's degree in Business Administration/Marketing at Florida Institute of Technology in May 2015.

1 Comment

  1. Thanks Zenaida, for posting this article. It is really an inspiration for all ladies over here who are having the same guilty feeling. I really appreciate this article as it talks about today’s women feelings.

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