Keeping it Real


(Photo: Tina Lange)

When it comes to standing out amongst your peers – whether in the business world or your personal life – it’s your unique traits that make you memorable.

This couldn’t be more true than in the business world. When you are a small business owner, you are competing for customers – and while many will claim to offer similar products or solutions to yours, your ability to embrace your specialty – your niche – will help you stand apart from the rest.

In this week’s EDGE column, IGNITE 360 mentor and graduate Tina Lange talks about the importance of embracing your niche – creating differentiators for you and your business that will help you stand out among the competition in this competitive global marketplace. Click here to read more.

Blog post written by Beth Gitlin, Women’s Business Center

The original article, written by Tina Lange, appeared in FLORIDA TODAY on October 20, 2014 – The Edge: Niche excellence better than one-stop service


About Author

Reneé Couperthwaite is the Employer Relations Coordinator for Career Management Services. She started with Florida Tech in 2008 at the Women’s Business Center (later renamed weVENTURE), managing the training programs, marketing efforts, and corporate events. She then moved on to Career Management Services to assist Florida Tech students and alumni reach their career goals through employer networking events. She is very driven by the success of others and is enthusiastic about helping people. Reneé earned her Bachelor's degree in Business Administration/Marketing at Florida Institute of Technology in May 2015.

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