Owning a Successful Business Requires Much More Than Knowledge of Your Own Industry


(Photo: Sherry Acanfora-Ruohamaki)

Many of us find out the hard way that owning a business takes much more time and effort than we ever thought possible. Part of the reason for this is that – regardless of how great you are at delivering the product or service you specialize in – there are likely things you never realized you’d have to know. From human resource rules to mandatory tax filings and workplace safety – it takes a fair amount of time to deal with these sometimes unexpected items, but knowing them from the beginning and incorporating them into your day-to-day business dealings will make your life much easier in the long run.

One of the goals of the Women’s Business Center is to provide valuable resources to both current and prospective business owners – to help them gain the tools they need to run a successful business. This week, Sherry Acanfora-Ruohomaki, owner of Melbourne-based K9 Kampus and a WBC IGNITE Program Mentor, gives us her thoughts on some of the lessons she’s learned and provides advice on where to gain your own knowledge on business formation and growth issues.

Click Here to read Sherry’s column.

Blog post written by Beth Gitlin, Women’s Business Center

The original article, written by Sherry Acanfora-Ruohomaki, appeared in FLORIDA TODAY on August 25, 2014 – The Edge: You don’t know what you don’t know


About Author

Reneé Couperthwaite is the Employer Relations Coordinator for Career Management Services. She started with Florida Tech in 2008 at the Women’s Business Center (later renamed weVENTURE), managing the training programs, marketing efforts, and corporate events. She then moved on to Career Management Services to assist Florida Tech students and alumni reach their career goals through employer networking events. She is very driven by the success of others and is enthusiastic about helping people. Reneé earned her Bachelor's degree in Business Administration/Marketing at Florida Institute of Technology in May 2015.

1 Comment

  1. I have found this to be absolutely true. Being technically competent in your field of expertise is not sufficient unless you know how to advertise the services/products you offer. Will be much appreciated if you could provide a link to the original article mentioned. Cheers & Keep up the good work 🙂