Giving back is good for business

(Photo: Bobbie Dyer)

I’m often asked why my business supports so many local charitable organizations and how a business can balance the demands of work with the desire to help the community.

There are many ways that a business can integrate serving the community— either financially, through volunteer hours, or both. The important thing is to do something and to dedicate the resources you can to worthy causes.

So how can a business operate successfully and grow while simultaneously giving back to the community? And why should it be important to do so? Here are four reasons you should make community involvement a priority in your business:

1. Increase employee morale
2. It strengthens the community
3. It feels good
4. The “Collateral Benefit” for your business

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The original article, written by Bobbie Dyer, appeared in FLORIDA TODAY on April 28, 2014 – The Edge: Giving back makes smart business sense